Brook Preloader

GE Appliance Refrigerator

IoT based kitchen appliance & mobile app for shared spaces

The vision was to create a modular refrigerator that is entirely created for shared spaces. The product is so innovative it is customizable and portable with power saving options. With GE modular refrigerator, we can store and access our food items as needed.

Design a connected product or service based product for GE appliance which will revolve around meal orchestration, health and smart delivery services

Introducing GE Modular App
Connected Appliances

A dashboard which displays status of all the connected GE appliance products

Manage Inventory

View all food items in your fridge with details like expiration date & quality status along with new food additions

Personalized Recipes

Ability to view recipes based on the food availability

Order Meal Kits

Order meal kits to cook fresh food at home and get the ingredients for your need

Design Process

Designing for Millenials

We decided to target students and young professionals living in shared spaces, apartments and hostels.

Interviews Scripts
  • How do you manage your food?
  • What appliances do you use?
  • How do you track your health?
  • What are the major problems faced?
  • How do you shop for groceries?
Market Research

We read reports from various sources such as Mintel, IBIS World, etc to understand the market landscape, trends and identify gaps between the services available and user needs.

Issues faced by our users…

Different dietary needs

Expired food items

Lack of personalization

Less storage space

Expensive upgrades

High energy usage

What would value our user?
Understanding the user
Feature Selection
One more thing…

We created a 3D conceptual representation of modular refrigerator to accompany the app. This helps in building the complete ecosystem for GE appliance users hence increasing the business.

How would our user use it?

We mapped out a journey to understand how would the user interact with designed product. This helped my team to create a business marketing strategy for GE.

User’s Journey
Client’s Journey
Marketing Strategy

University - Trade in offers on fridges, subsidized prices, demos & promotions

Home Builders - Subsidized for existing customers, TV & online advertisements, Sales Representative

Online Stores - Online advertisements, demos & promotions, customer support

Reflection and Learning

As designers we tend to focus a lot on creating beautiful visuals, how perfect every pixel is going to look and often end up missing the bigger picture. This project helped me to understand the importance of considering business perspective in general and helping me to get closer to both client and final user of the product. The creation of new products should be people and problem focussed, not ‘features’ focussed. It is essential for designers to learn how to pitch ideas and justify designs decisions from a standpoint of how it’s going to make the company money, grow an audience, or make their experience better.