Design a connected product or service based product for GE appliance which will revolve around meal orchestration, health and smart delivery services
A dashboard which displays status of all the connected GE appliance products
View all food items in your fridge with details like expiration date & quality status along with new food additions
Ability to view recipes based on the food availability
Order meal kits to cook fresh food at home and get the ingredients for your need
We decided to target students and young professionals living in shared spaces, apartments and hostels.
- How do you manage your food?
- What appliances do you use?
- How do you track your health?
- What are the major problems faced?
- How do you shop for groceries?
We read reports from various sources such as Mintel, IBIS World, etc to understand the market landscape, trends and identify gaps between the services available and user needs.
Different dietary needs
Expired food items
Lack of personalization
Less storage space
High energy usage
We created a 3D conceptual representation of modular refrigerator to accompany the app. This helps in building the complete ecosystem for GE appliance users hence increasing the business.
We mapped out a journey to understand how would the user interact with designed product. This helped my team to create a business marketing strategy for GE.
University - Trade in offers on fridges, subsidized prices, demos & promotions
Home Builders - Subsidized for existing customers, TV & online advertisements, Sales Representative
Online Stores - Online advertisements, demos & promotions, customer support
As designers we tend to focus a lot on creating beautiful visuals, how perfect every pixel is going to look and often end up missing the bigger picture. This project helped me to understand the importance of considering business perspective in general and helping me to get closer to both client and final user of the product. The creation of new products should be people and problem focussed, not ‘features’ focussed. It is essential for designers to learn how to pitch ideas and justify designs decisions from a standpoint of how it’s going to make the company money, grow an audience, or make their experience better.